I was in Bangalore for the past few days and I saw quite a few ready to eat products that are only available in these big cities like Bangalore, Mumbai, Delhi etc. This is due to the fact that high number of people living in these cities are working late hours and do not want to spend a big chunk of their free time in cooking. Even married couples are inclining towards ready to eat, easily available food for their meals.
After working for long hours and having spent long time in the daily commute, people don’t like spending time on cooking. They would rather order in or have ready-to-eat meals so that they can relax. That is why we are seeing startups of different types coming through. Mostly they are the delivery start ups like uber eats, zomato , swiggy etc which simply provide the delivery services from different restaurants and hotels. But there is a huge growth in the market for ready to eat, processed food as well with Haldirams and many others increasing their outputs to meet the market demands.
Along with this, there is a also growth in the market for pre-processed raw material like fresh cut veggies, tomato paste, puree where the consumer takes minimal time to prepare the dish as the tedious job of cutting has already by done. All it needs is mixing. I believe with more number of people adapting a healthy lifestyle, consumers will switch from today’s trend of consuming fully packaged ready-to-eat food to preparing their own meals by ordering the pre cut veggies. Bigbasket has seen a great potential in this field and have started their own section of pre-cut veggies which they deliver to the customer’s doorsteps. Startups like Vegwala which operates in Bangalore offers free delivery and provides the pre-cut boxes veggies and fruits to its customers . Online retailers are constantly innovating as more people log on to the internet to source their daily bread, cheese, veggies and fruits. The fresh produce market of India is over $20 billion per year, and is dominated by the un-organised sector like mandis and small retail shops. But this sector is witnessing a digital transformation. With more consumers becoming conscious of quality, looking for standardised products, new companies have to focus on their quality- both in the products they deliver and the service quality. With so many startups coming through and major players entering the market, people have started to enjoy the convenience of online grocery shopping.
You can find my contact information on this page- https://vardhmanagrofresh.food.blog/contact/
vardhmanagrofresh.food.blog 